MKT610 MCQs by Shoaib Mehmood

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Question # 1 of 15 ( Start time: 03:14:50 PM ) Total M - 1
Marketing relationships are:
Select correct option:

Intensely personal, like human relationships
Intended to deliver short-term customer satisfaction
Intended to deliver long-term customer satisfaction
The most important element of the marketing mix


Question # 2 of 15 ( Start time: 03:15:51 PM ) Total M - 1
Strategic drift, where strategies progressively fail to address the strategic position of the organization, is frequently followed by:
Select correct option:

A change of CEO
Transformational change
Transformational change or demise
Transactional change

Question # 3 of 15 ( Start time: 03:17:20 PM ) Total M - 1
In which case, probability of customer incraese to become a defector?
Select correct option:

Complaints not expressed but resolved
Complaints expressed and resolved
Complaints not expressed and not resolved
Complaints expressed but not resolved

Question # 4 of 15 ( Start time: 03:18:36 PM ) Total M - 1
Companies can build interest and enthusiasm by using databases to remember customer preferences. This strategy helps to which of the following?
Select correct option:

Identify prospects
Avoid serious customer mistakes
Reactivate dormant customers
Deepen customer loyalty

Question # 6 of 15 ( Start time: 03:21:36 PM ) Total M - 1
The acronyms that we use for FUD is:
Select correct option:

Fear, Uncertainty, Divisions
Fear, Uncertainty, Doubts
Fear, Understandings, Doubts
Fear, Understand, Debits

Question # 7 of 15 ( Start time: 03:23:02 PM ) Total M - 1
Customer service facilitation includes EXCEPT:
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Divert attention of customer
Resolve problem
Improve efficiency
Provide full information

Question # 5 of 15 ( Start time: 03:20:04 PM ) Total M - 1
Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes by which of the following?
Select correct option:

Generic customer relationship management applications
Supply chain management applications.
Analytical customer relationship management applications
Operational customer relationship management applications

Question # 8 of 15 ( Start time: 03:23:47 PM ) Total M - 1
Horizon cat food mailed a packet of catnip seed to every person who visited its website. Along with the catnip seed was a note that advised consumers to visit www.horizon.com if they wanted to create a cat-friendly garden. This illustration is the best use of which concept for approaching prospect customer?
Select correct option:

Print advertising
Direct marketing
Personal selling
Public relations

Question # 9 of 15 ( Start time: 03:25:15 PM ) Total M - 1
Which one of the following terms deals with the same product availability in different weights?
Select correct option:

Proliferation of Labeling
Proliferation of Imaging
Proliferation of Packaging
Proliferation of Brand

Question # 10 of 15 ( Start time: 03:26:44 PM ) Total M - 1
All helps to prevent customers’ defection EXCEPT:
Select correct option:

Compulsion due to technological and environmental forces
Attempt to Track Losses
Customers Specific Approach
Customer Win—Back Program

Question # 11 of 15 ( Start time: 03:28:14 PM ) Total M - 1
The marketing concept holds that customers will remain loyal if:
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The company produces a product with enough features to satisfy everybody
The company's marketing activities are persuasive enough.
A company offers numerous 'specials'.
The customers' needs are met at a price that represents value for money.

Question # 12 of 15 ( Start time: 03:29:37 PM ) Total M - 1
Which of the following statements is correct?
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Acquiring customers is on tenth the cost of retaining customers
Retaining customers is same as the cost of acquiring new customers
Retaining customers is on fifth the cost of acquiring new customers
Retaining customers is on tenth the cost of acquiring new customers

Question # 13 of 15 ( Start time: 03:31:01 PM ) Total M - 1
Personal selling is an effective tool to assist the buying process, especially for high priced products. Personal selling is not commonly used for which of the following purposes?
Select correct option:

Building up buyer's preferences
Pressurizing the customer into making a decision
To create static images only
Developing customer convictions and feelings about a product and company

Question # 14 of 15 ( Start time: 03:32:31 PM ) Total M - 1
What is not the part of an effective integrated advertising campaign?
Select correct option:

Precision of message
Cultivation of customer relationships
Impact
Static images only

Question # 15 of 15 ( Start time: 03:34:00 PM ) Total M - 1
With respect to customer satisfaction, which of the following is referred as the key to success?
Select correct option:

Preference
Up-to-date Supply
Courtesy
Enthusiasm