MKT610 cutomer Relationship Management MCQs Quiz #2
shared by Muhammad AdnanA program that involves the instant manufacturing of public support for a point of view in which either uninformed activists are recruited or means of deception are used to recruit them.
Spin
Audience targeting
Astroturf
Press conferencing
Analytical customer relationship management analyzes customer's data for following purposes EXCEPT:
Delivers personalized and efficient marketing, sales, and service through multi-channel collaboration.
Data mining
Measuring and optimizing customer relationships
Design and execution of targeted marketing campaigns to optimize marketing effectiveness.
Procrastinating is the characteristic of which of the following category?
Hypocritical mood customer ok
Complaining mood customer
Objection mood customer
Indifference mood customer
Which of the following statements is correct?
Acquiring customers is on tenth the cost of retaining customers
Retaining customers is same as the cost of acquiring new customers http://www.vuzs.info
Retaining customers is on fifth the cost of acquiring new customers
Retaining customers is on tenth the cost of acquiring new customers
Which of the following refers to suggest related products (warranties, accessories etc) to customers for buying with the major product?
Up-selling
Cross selling
Impersonal selling
Personal selling
Which one of the following reasons identifies the importance of customer service and quality?
They identify opportunities and threats
They may deliver competitive advantage
They can be used to identify elements of the environment that are particularly worth exploring
They may provide opportunities for productive co-operation with other organizations
Job titles that refer to strategists include which of the following category?
Owner, dean, president and executive director
Owner, entrepreneur, executive director and accountant
Chief executive officer, salesman, dean and lawyer
External audit, entrepreneur, executive director and accountant
Reputation or recognition appeal is BEST described in which of the following?
Benefit from special virtues in your product use
Product not available to others
All of the given options
Associate your company with brands
The ability of a system to cope with increases in usage volumes is determined by which of the following?
http://www.vuzs.info
Assignment
Adaptability
Scalability
Flexibility
Which of the following is not the tactic to handle the foreign visitors?
Listen to them very carefully
Use short sentences
Use local language
Speak slow and easy language
Baber's company was just surprised by a new competitor in their field. Baber wants to plan a way for his business to retake the lead. For this purpose, Baber offered a plan to compete in the market. Which one of the following parts of the strategic landscape has been described?
Strategy initiation
Strategy formulation
Strategy implementation
Strategy assessment
Why nonverbal messages are important?
Attempts at manipulation and should be ignored
Generally irrelevant to overall message meaning
Often overestimated in importance
Important for a listeners to understand
What is the largest media which we adopt for intensive interaction with respect to direct response?
Mail
Broadcast
Telemarketing
Door-to-door
Which of the following is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market?
Segmenting
Positioning
Targeting
Imaging
The statement: “This product is convenient, priced right and ready to use,” represents which one of the following?
Benefit
Survey
Premium
Product