MKT610 Customer Relationship Management MCQs from Quiz
Shared by Muhammad Adnan
A brand relationship strategy is used for which of the following purpose? http://www.vuzs.info/
Brings brands and customers together
Pulls a firm's diverse product lines into a “family of brands”
Identifies building market share as its objective
Focuses on profits
Critical path analysis should be done to avoid which of the following threats?
Under-Estimation of Time Requirements
Failure to Coordinate
Over-Estimation of Resource Competence
Failure to Follow the Plan
Banks offer higher interest rates for deposits that will be kept in an account for a longer duration. This is an example of _________ incentives.
Social bonding
Structural
Financial
Internal
When describing product and services along the tangible-intangible continuum for goods and services, which of the following is considered a dominant tangible?
Fast food outlets
A haircut
Washing powder
A visit to the doctor
Which one of the following is the MOST important communication skill?
Empathic listening
Active listening
Inactive listening
Objective listening